The Art and Science of Online Content Creation
Knowing how to write for the online world is of strategic importance these days. If you know how to write for the web, your content will be found, and it will be read.
Your content might be fantastic, but if it is not written for the online world, you might as well not create that content.
But how do you create online content that actually gets read?
SEO and Search are useless
Imagine you are perfectly happy with your solution. Imagine that you have a business in which the solution is providing you with a descent return on investment.
There’s no need for you to change.
Now imagine that you are a vendor with a solution that will provide more return than any other existing solution on the market.
You are creating comparisons, providing ROI tools, and doing all the right things to attract buyers with your content.
They are not searching
SEO will not help you, because they are not searching.
When they do search, you are there. But unfortunately, they don’t search, because they don’t need you. They are happy with what they have.
He/She’ll be blind for everything you have to say.
So what do you do?
The perfect world
If they are not searching, they are exploiting their current situation.
They are not aware that there’s something better out there, because basically they don’t have a problem.
But then the day comes.
The day they start being slightly unhappy, and realize that the world they are in, is not perfect. That the solution they have is not perfect.
That day they become receptive. They are willing to listen. And when they are ready to listen, you must be speaking.
When the day has come
Your buyer realizes that there is more out there. He want’s to know more. That’s the day he starts being receptive to e-mails, conference invites, whitepapers and webinars. Read more