Skip to content

Archive for


Social Business has now become Inevitable and Unavoidable

Social Business Change-is-InevitableWhen Facebook ended the “free love era”, they drastically scaled back the organic reach of brands. It seemed for many marketers as if history repeated itself.

For a few years they enjoyed the exposure the network brought. But today, if you want exposure, you’ll need to pay to play. For brands on Facebook, these are dark days. They can choose to spend more money to reach fans they had already accumulated in the past, but Facebook will likely decrease branded reach even further.

It isn’t long before other large social media networks will do the same.

What are brands to do when social media networks are choosing to reduce the freedom that brands can play on their networks?

The evolution of Facebook – signaling the era of Social 3.0

organic search decline - reason to go for social business

According to a new report from Simply Measured, the total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they’re posting by 20.1 percent.

To understand a little bit on what’s happening, we need to go back a few years in the history of Facebook, and then look into the future of what is most probably going to happen. Read more »