The rise of Smart Content Marketing
Content marketing is changing from an art to a science. That’s what I talked about at an event a few days ago.
The event is called Trends Night, and is organized by STIMA, the largest independent marketing industry organization in Belgium.
The event featured a couple of excellent speakers like Bart De Waele (@netlash), Hakim Zemni (Insites Consulting, @hakimzemni), and Norm Johnston (Mindshare, @ntjohnston).
Admittedly, no big international names, but what they said was pretty interesting. You can find their presentations on Slideshare:
- Bart De Waele spoke on “The Age of Context: what marketing can learn from the internet of things“
- Hakim Zemni on “Outlook 2014: From clever to intelligent“
- Norm Johnston on “Adaptive Marketing“
And I spoke about:
Content marketing is becoming smart content marketing. And in general, marketing is transforming from an art to a science, or something in the middle if you will.
Here’s why… Read more