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Oct

22 ROI Examples of Content Marketing showing Hard Business Results

content marketing hard business resultsIn the end CEO’s prefer to see clear results. Hard business results. They want to see the ROI of Content Marketing.

In this article I show you those hard business results using 22 examples of companies that used content marketing, and which had clear business results. These are not business results in terms of brand lift, social following increase,  or  whatever vanity metric you can come up with.

I will show you real cases, providing you with real numbers, where content marketing is increasing revenue for both B2C as B2B companies.

Before we jump into those 22 cases of hard cold business results of content marketing, first a little intro on the business value of content marketing. Read more »