The Art and Science of Online Content Creation
Knowing how to write for the online world is of strategic importance these days. If you know how to write for the web, your content will be found, and it will be read.
Your content might be fantastic, but if it is not written for the online world, you might as well not create that content.
But how do you create online content that actually gets read?
The State of Mind of Corporate Decision Makers
Reaching corporate decision makers can be tough.
B2B marketers have a whole arsenal of strategies and tactics to our disposal: buyer persona’s, content, SEA, SEO, event marketing, advertising and social. You name it.
You give yourself 100%, developing the most fantastic message you ever made.
This is it. Now you nailed it. This got to work. It’s perfect. You press the start button of your campaign. And nothing happens. Or hardly anything happens. 2% conversion. 4% conversion. Anybody want more?
And that’s what happens over and over again. Read more