When digging into the world of content marketing, it’s easy to get overwhelmed by the 17 million hits on Google with best practices.
People are definitely searching for help, and they are overloaded with data and best practices. But still, we are starving for insight.
Where do you start?
A simple search in “Soovle” reveals the top search topics on content marketing in the major search engines.
The first time I ever published something on Slideshare, I was excited. It was a presentation called “Spreading the Content Marketing Virus”, which in essence told “my story”.
It tells the story of why I dramatically shifted the marketing strategy of the company I worked for at the time. From outbound to inbound marketing.
Hybrid marketing is probably more correct, as we kept on applying paid media where useful. But also from analog marketing (does that even exist ?) to digital marketing.
I was excited because it was ‘my’ story. And obviously that’s important to me. Ever since then I have continued to post presentations on Slideshare.
Today I want to
- share with you what I learned on Slideshare,
- and share some of my “private web resources collection” of best practices about Slideshare publishing.