From Content Marketing to Meaningful Marketing: Crossing the Chasm
Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.
It provides a great analogy for companies aspiring to move their content marketing initiative beyond content marketing, through social business towards meaningful marketing.
In this blog post I’ll explain why I believe the path to meaningful marketing starts with content marketing, gradually becoming a social business, and then towards meaningful marketing.
The question is how do you move from content marketing, to social business, towards meaningful marketing ? Read more