I could pull up Wikipedia, but let me quickly translate what most of us understand under the job-title “Digital Marketer”. A digital marketers is someone who wants to influence customers with websites, blogs, video’s but also with online ads, email and social media, so they will choose your brand.
Something like that? I think you agree with me this is close enough as a definition. The exact definition is even not that important at this moment.
Not so long ago Mashable published an infographic about the different types of digital marketing people they see. In that article they visualize “puppets” representing digital marketers who are all good in something: one is the social, the other is the data-person, and yet another is in the “let’s make it pretty” department.
It keeps surprising me that we marketers have such a hard time in selling ourselves, and this article certainly doesn’t help.
Why are digital marketers not busy with what is really important for the company? Read more