How have IBM, Adobe, and Dell become a Social Business? And what can a smaller company learn from them?
What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
At first sight learning from these giants seems a crazy idea. SMB’s are different by every means. They have less budget, less employees, and certainly have different problems.
But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learn…
For this blog post I have:
- studied the social business strategies of IBM, Adobe and Dell in detail,
- mapped out a the best practices from these companies
- formulated some best practices feasible for SMBs.
Employer branding is much more than a slogan send through traditional stories to future employees.
If you want to attract the right candidate, usually hard to get candidates, you’ll have to do more than setting up branded job sites with “feel good” content. Read more
Answering todays marketing challenges is a daunting task for most of us.
Not only is marketing increasingly becoming a digital environment, marketing itself is changing. Buyers demand value on top of existing products and services. They want you to inspire them, educate them, and entertain them.
Embracing a content marketing culture is the first step towards becoming a social business. It is the first step to creating marketing that people actually want.
It requires great, or small changes, depending on your current corporate culture:
- from outbound to inbound
- from self-centric to meaningful
- from classic to digital
- from art to science
Here are some of the key change management essential ingredients you need to take into account when changing a company towards a content marketing culture:
- assess your marketing maturity
- corporate and leadership alignment
- embed openness and authenticity
- embrace new customer centric processes
- employee activation and skills transfer
- internal communication
- quick-wins planning
- content quality gate-keeping
- embedding the change