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Posts tagged ‘books’


12 Thought Leaders in Marketing that Permanently Changed My Life

This is me in Torbole, Lake Garda, Italy

This is me in Torbole, Lake Garda, Italy

I have made a big decision in my life. Well, it’s a big decision for me at least. Already for a couple of years I have been dreaming of creating my own company, and I finally made that decision.

My wife is calling me crazy, but I’m going to do it anyway. As of January 2014 I won’t be working for an employer anymore.

It wasn’t an easy decision. I mean, I live extremely close to work, I have a decent pay, and lot’s of extra’s. But I’m going to do it.

Why am I doing this? Because I got really, really passionate about something. Read more »


The Ultimate Content Marketing Implementation Plan: Pragmatic, Powerful, and Guaranteed Success


Content Marketing Implementation Plan

Atomium in Brussel by night, or at 5 am…
(picture soure :

If you are interested in a Content Marketing, implementing it, thinking about it, or living it, then this is for you. I can tell you, this is for you because I’ve been pondering about this post for a long time.

Ever when I started this blog, I wanted it to be a blog which give my fellow marketeers information, education and advice coming from real life experiences. That’s why this blog is called B2B marketing experiences in the first place. No bullshit, just usable stuff. I don’t need to see my blog post on Huffington, Financial Times or whatever other big and famous website. I don’t want to use high level talk and difficult concepts or difficult words. No bullshit, just usable stuff.

Imagine what happened this morning when I woke up at 5am.

Yes indeed, ^é#@!, too early. I could not sleep anymore. My mind was spinning like hell, thinking about this blog post. And here I am sitting behind my computer writing this blog post. It’s exactly 7 am. I never thought I would be doing this, because I am usually not an ‘early bird, rise-n-shine’ kind of guy.

I need to get this out of my head, this is powerful stuff.

How to Implement Your Content Marketing in a pragmatic, do-able way, which is acceptable to your organization, which educates your organization on how to do it, which delivers quick win’s and is built to be embedded for ever in your organization? Now that’s a mouthful.

So this is what kept me awake. But I think I’ve cracked it. And I-me-personally, I think it’s powerful. Maybe arrogant, yes, but if it’s useful to you, you probably don’t care.

Ready? I am sorry, this is what you call a #longread…

So here it goes… Read more »


Have you ever wondered why marketing professionals start blogging ?

Have you ever wondered why professionals start blogging ? Well, me too, until recently.

Somehow on blogs, bloggers need to have their first post, and this happens to be my first post. Some start immediately with providing their thoughts on a topic an post it straight away, which is just fine. Now, I went through a different process.

Blogs where not new to me, and I had used them to find information before, but I never really quite understood why people actually would spend time on doing research, and put their thoughts in text, videos, podcast or photos on-line. And then start tweeting, put status updates in LinkedIn, Facebook or Google+, and have conversations with people who react to their blog posts. And this on top of their already busy lives.

For me the “switch” was last summer when I was on holiday in Italy. I read books when I am on holiday, so I started reading a book on social media which started confirming to me that I was doing marketing totally wrong: 

  • I knew that I had to focus on the needs of the customer, their pains, but somehow I consistently doubted if my understanding of marketing was effective.
  • I knew how to spend spend thousands of euros on great looking advertising, massive trade-show booths and great looking customer cases and other marketing collateral.
  • I knew how to run webinars, push out press releases, and do mailings to customers and prospects.

Well, let me rephrase that : I thought I knew.

Read more »