I have made a big decision in my life. Well, it’s a big decision for me at least. Already for a couple of years I have been dreaming of creating my own company, and I finally made that decision.
My wife is calling me crazy, but I’m going to do it anyway. As of January 2014 I won’t be working for an employer anymore.
It wasn’t an easy decision. I mean, I live extremely close to work, I have a decent pay, and lot’s of extra’s. But I’m going to do it.
Why am I doing this? Because I got really, really passionate about something. Read more
Somehow on blogs, bloggers need to have their first post, and this happens to be my first post. Some start immediately with providing their thoughts on a topic an post it straight away, which is just fine. Now, I went through a different process.
Blogs where not new to me, and I had used them to find information before, but I never really quite understood why people actually would spend time on doing research, and put their thoughts in text, videos, podcast or photos on-line. And then start tweeting, put status updates in LinkedIn, Facebook or Google+, and have conversations with people who react to their blog posts. And this on top of their already busy lives.
For me the “switch” was last summer when I was on holiday in Italy. I read books when I am on holiday, so I started reading a book on social media which started confirming to me that I was doing marketing totally wrong:
- I knew that I had to focus on the needs of the customer, their pains, but somehow I consistently doubted if my understanding of marketing was effective.
- I knew how to spend spend thousands of euros on great looking advertising, massive trade-show booths and great looking customer cases and other marketing collateral.
- I knew how to run webinars, push out press releases, and do mailings to customers and prospects.
Well, let me rephrase that : I thought I knew.