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How to Create and Execute a Content Hub Strategy?



Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.

To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.

This blog post covers some fundamental questions that need to be answered to build your content hub strategy:

  • What decisions you need to make before starting a content hub.
  • The concept of a content hub, and the different types of content hubs (branded and native),
  • a special case: e-commerce and content hubs.
  • and how to run a content hub operation.

Let’s get started! Read more »