Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.
To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.
This blog post covers some fundamental questions that need to be answered to build your content hub strategy:
- What decisions you need to make before starting a content hub.
- The concept of a content hub, and the different types of content hubs (branded and native),
- a special case: e-commerce and content hubs.
- and how to run a content hub operation.
Let’s get started! Read more