Skip to content

Archive for


12 Thought Leaders in Marketing that Permanently Changed My Life

This is me in Torbole, Lake Garda, Italy

This is me in Torbole, Lake Garda, Italy

I have made a big decision in my life. Well, it’s a big decision for me at least. Already for a couple of years I have been dreaming of creating my own company, and I finally made that decision.

My wife is calling me crazy, but I’m going to do it anyway. As of January 2014 I won’t be working for an employer anymore.

It wasn’t an easy decision. I mean, I live extremely close to work, I have a decent pay, and lot’s of extra’s. But I’m going to do it.

Why am I doing this? Because I got really, really passionate about something. Read more »


Are You Into Digital Marketing Patchwork ? Build a Digital Culture instead

digital transformation

This blog post gives you insight why fragmented digital marketing efforts are not giving the expected results. It explains how the C-suite must work together to build a digital culture, and create new opportunities.

Companies have been investing in digital, but in many cases as silo-run initiatives. By changing your company culture and leading the coordination of digital initiatives, companies can reap the benefits of digital to lead the competition.

Many companies have developed e-commerce, e-business, social and mobile strategies. These strategies usually haven been developed by business leaders out of fear, having seen the likes of Kodak, Barnes & Noble or Blockbuster fail to adapt the digital era.

Travel agencies, book stores, newspapers, and video renting are all industries that have been erased because of digital. Read more »


The Shocking Truth about Sharing Company Secrets

sharing company secretsA few days after I had trained some people about sharing on social media, I received an email from an account manager.

He was afraid we would be sharing too much details about what we do with customers. He was afraid we would give away to much information to competitors. And I heard the same remark of CEO’s holding back on press releases about customers wins because it could hurt the business.

This is an often heard dilemma: you make great new customers, you create fantastic webinars for customers, you do thought leadership speaking slots, and make customer cases. But by sharing this content publicly you are afraid you are providing valuable information to competitors. And that might hurt your business.

I do understand these reasons, I used to think the same. But companies that keep thinking like this will soon be gone. If you don’t want that, you’ll have to make a cultural shift to being open and authentic.

Let me explain you why… Read more »


“You have to” versus “You Should” Marketing

marketing patchwork

Are you into “marketing patchwork” ?

You have to do social. You have to do mobile. You have to do content. You have to do inbound. You have to do digital. You have to do blogging. You have to do thought leadership. You have to do SEO. You have to do Apps. You have to do customer experience. You have to do context. You have to do community. You have to do gamification.

You have to be home on time.

You have to do Buyer Personas. You have to do brand journalism. You have to do opt-in. You have to do authenticity. You have to do collaboration. You have to do 1-1. You have to do collaboration. You have to do analytics. You have to do big-data. You have to do automation. You have to do Social CRM. Read more »