Books and blogs each day full of teaching, learn us how to create content. It seems everyone discovered the holy grail which is called content. And thy shall promote aggressively: a zillion of tips-n-trick to ‘aggressively promote’ and ‘amplify on social’ are available behind your mother of content search Google.
What’s the square root of epic content?
We are urged to create ever more epic and great content to break through the conversation clutter. Read more
Peers trust peers. Plugged-in marketers know about the Edelman Trust Barometer. But in the end there’s no rocket-science behind this. You, dear blog reader, don’t trust strangers for starters. And people in similar jobs as yours, who have something interesting to say, well… you find them interesting.
CTO’s are connected with their fellow CTO’s. CMO with CMO’s. Middle Management trusts Middle Management. You could call these circles of people “Tribes.”.
Entering the Tribe as a vendor
The question is: how do you enter that circle as a vendor? How do you enter that circle in an authentic way? In a way which is relevant to the Tribe? In a way that doesn’t damage your reputation as a vendor? Read more