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How have IBM, Adobe, and Dell become a Social Business? And what can a smaller company learn from them?

social business for SMBWhat can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?

At first sight learning from these giants seems a crazy idea. SMB’s are different by every means. They have less budget, less employees, and certainly have different problems.

But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learn…


For this blog post I have:

  • studied the social business strategies of  IBM, Adobe and Dell in detail,
  • mapped out a the best practices from these companies
  • formulated some best practices feasible for SMBs.

Read more »


(SlideShare) Trends, Innovations and the Future of Smart Content Marketing

follow the frogConductive Ink, Big ass content, Robot writers, kinetic text motion graphics and marketing apps.

Those sound as the future, but they are not.

Which content marketing trends are on the verge of breakthrough?

Coca Cola, Cisco, Kraft Foods and many more have shown that content marketing is not just a hype type of marketing. For them it is considered modern marketing in todays world where digital and the internet surrounds our buyers.

Facebook has made numerous changes in 2014, ranging from Facebook Zero, and halting “click-bait headlines”  and “like-gating”. Also Google has changed their algorithm with Panda and Hummingbird, and Twitter is preparing itself to start filtering for relevance.

All these social network leaders are implementing measures to make sure the content explosion is not harming their users, by making sure users get relevant and qualitative updates in their newsfeed and search results.

Because of these changes in the digital and social bazaar, content marketing is rapidly becoming the default marketing tactic for the years to come.

But content marketing is changing rapidly, and marketers must go with the flow, and keep experimenting with new tactics, content formats, tools and technology.

This is why I have created a Slideshare presentation to keep you up to date on what’s happening in the land of content marketing! Read more »