2015 and the Year of the Rise of the GAFTAA Mafia
Google, Apple, Facebook, Twitter, Amazon and Alibaba.
Together they are the GAFTAA mafia. They battle for the internet, the consumer, and access to these consumer through marketers.
We marketers have little choice to pay ever more pizzo, or protection money.
This protection money serves to marketers as a means to be found or to get access to our consumer. Or do we have a choice instead of paying them money? Read more