As marketing becomes more and more advanced, personalized marketing is critical.
Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion.
But how do you that ?
In this blog post I want to discuss a methodology and a personalization model that helps you to:
- segment your audience, beyond demographics and geographic
- link your business objectives with 1-1 personalization campaigns
- understand how personalization actually works
Let’s get started!