Skip to content

Archive for


How to build Successful Personalized Marketing Experiences?



As marketing becomes more and more advanced, personalized marketing is critical.

Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion.

But how do you that ?


In this blog post I want to discuss a methodology and a personalization model that helps you to:

  • segment your audience, beyond demographics and geographic
  • link your business objectives with 1-1 personalization campaigns
  • understand how personalization actually works


Let’s get started!

Read more »