What is the future of marketing? Not far away, but only 5 years from now. Not the future according to futurists and dreamers, but realistic: what can we expect with great likelihood?
And what is the impact on marketing organizations, the job of marketers and the skills we need within 5 years?
I have been researching this subject for a while now, and it’s impressive to see how marketing will change in just 5 years. Everyone in marketing should prepare and “buckle-up” as things are going to go fast !