If you are a “newbie” to content marketing, this article is for you.
I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.
But the basics always remain the same.
Today I want to share with you what those basics are.
Today, I want to share with you what really matters when developing your content marketing strategy.
Content marketing in a multi-market, multi-product business can become very complicated.
In this blog post I offer some insight on how to solve that complexity, using pain based segmentation and simplification of your content marketing strategy.
The classic buying journey
Customer centric content is what attracts, engages and eventually helps to make the sale.
But when customers move through their relationship with a brand, their focus changes. They constantly go through a changing state-of-mind, depending on a lot of different factors. Read more