Measuring the ROI of content marketing
Despite a huge surge in adoption of content marketing, measuring the business impact or calculating the ROI of content marketing is complicated.
“How do I calculate content marketing ROI” is one of the questions I get the most from people wanting to start with content marketing. Often, when it comes to content marketing, marketers are struggling to build their own business case internally.
With this post I want to demystify the field of content marketing ROI, and provide some practical help on how marketers can measure things that have a quantifiable impact on the results of the brand.
In this post I cover the following subjects:
- what is important to measure?
- how do I select the right metrics and KPI’s?
- how can I setup a dashboard? how do you calculate ROI?
Are you ready? Here we go !