The problem with marketers is that they are so passionate about what they do. Each time something new pops-up, they want to know.
Often “over-hyped”, and in a sense too young to go mainstream, we try these new “must-haves”.
As is the case with Native Advertising.
The first timid attempts tend to fail, as in the famous example of The Atlantic.
The 157-year old newspaper published an article in which they clearly supported the Scientology Church. Although the article was clearly marked as “sponsor content”, they received a lot of bad reactions, and had to retract the article and publish an apology to their readers.
But of course, we learn from this. In my previous blog post about Native Advertising I explored what Native Advertising exactly is, and how you should apply it.
This blog post is about:
• What kind of content you need when going for Native Advertising?
• How does the future of Native Advertising look like? Read more
For a couple of years I have been blogging to help others. Now has the moment come where I need your help!
My question is very simple:
Why do marketers keep advertising online, while clearly it doesn’t seem to be working?
And before your click away, no, this is not yet another blog post “yelling” to stop advertising, and to start doing content marketing.
This is something else, and I am merely trying to get my head around something.
And for this I need your help… Read more