How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where Google is calling the shots?
Predictive search and search technology is advancing, with Google and all major social media networks are becoming more and more sophisticated in banning low quality content and classic SEO tactics.
Buyer behavior is changing rapidly. Shoppers consult more and more sources before buying, and they become more educated in how to do that.
How do you make the difference to your buyers?
This blog post will run you through some eye opening facts and examples from multiple industries, on how content marketing plays a role in e-commerce strategy today. And it will provide you with some practical insight on how to start building the best e-Commerce Content Marketing Strategy. Read more
Organizing for content can be complex, very much similar to controlling a complex swarm-system, just like the swarm of birds in the picture.
Luckily you can get organized to control the complexity of content marketing.
In this blog post I want share in detail, using examples and best practices, how small, medium and large organization can get organized on different levels for content marketing:
When digging into the world of content marketing, it’s easy to get overwhelmed by the 17 million hits on Google with best practices.
People are definitely searching for help, and they are overloaded with data and best practices. But still, we are starving for insight.
Where do you start?
Catching the attention of buyers is done differently today. In the digital world we live in today, classic interruption marketing is less and less effective.
Applying traditional marketing tactics in the online world doesn’t work.
In your case as a marketing professional, you are constantly looking for insight, trends, best practices and how-to-do stuff. You are blind for advertising, you use Google as your best friend, follow RSS feeds of major marketing blogs, and subscribe to newsletters. Right?
What catches your attention? As digital marketers we are constantly flooded with whitepapers, ebooks, ultimate guides and webinars.
Not all of them are of the same quality.
But sometimes you encounter brilliant, well researched, and extensive ebooks.
In this blog post I want to share some of the best ebooks I have found in 2014. Each and every piece is really useful, practical, visual, and something you want to save on your PC.
With the holiday period coming up, you might have some time to read some of them ;-).
* image by Mary(n_n)West, on Flickr.