How to Leverage Big Data in Your Marketing Strategy?
Integrating big data in your marketing strategy is important in todays business strategies. The question is if big data is mature enough today to be usable, practical and beneficial to marketers. Isn’t big data a lot of effort, for little added value to the business? Let’s see…
No doubt data in general, within the field of marketing, is becoming more important. I’m not even talking about big data here, just data. As big data was reaching fever pitch sometime between 2011 and 2014, today the cool kids in data are moving on to obsessing over AI and machine intelligence and deep learning.
The basic idea behind the phrase ‘big data’ is that everything we do is increasingly leaving a digital trace, which we can use and analyse.
Early adopters have experimented with big data, with mixed results. They had to work with big data startups, and cobble solutions together. Today, these early big data startups went through multiple VC financing rounds, scaled their organizations, learned from successes and failures in early deployments, and now offer more mature, battle-tested products.
Is big data really sounding “3 years ago”, or has big data matured and is it more usable for marketers today ?
That’s the question I want to answer in this blog post.
From Visual Storytelling to Visual Marketing: The Undeniable Bigger Trend
OK, a little warning is appropriate here. This is a blog post where I slightly get out of my comfort zone because I am actually going to tell you a story.
Before you go all mellow and zap away, bare with me for a second. Just listen to me for a while, and you’ll begin to see a much bigger trend currently happening in marketing. Using a few brilliant examples I’ll explain the bigger trend behind visual storytelling, and how it should transcend to become part of everything you do in your marketing.
What follows is a true story, but don’t tell me I didn’t warn you: I am not the best storyteller.
So here goes nothing… Read more
5 Dangerous Threats to Your Content Marketing Success
Lately there has been a lot of attention going to Content Marketing. Although it’s one of my favorite subjects, blindly going for a content marketing strategy can be dangerous.
Forgetting the core reason for a content marketing strategy
When developing your content marketing strategy, you start developing a process to position content along the buying cycle, or even better: along the complete customer life cycle.
Every piece of content needs to drive the buyer further down the buying cycle, or increase the satisfaction level of existing customers. Having a good content creation process that inherently has checks built-in to make sure the right Call-To-Action (CTA) is assigned to each piece of content.
These CTA’s are developed to progress your buyer through the buying cycle. Marketing automation techniques like the ones I described in this post can be used to automate some of your work.
So when implementing content marketing: don’t forget what you want to do with your content. In the end, you are doing this to do business!