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Posts tagged ‘content strategy’


Building the Best E-Commerce Content Marketing Strategy

Hao Hao en Xing Hui

What do panda’s have to do with content marketing and e-commerce?

How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where Google is calling the shots?

Predictive search and search technology is advancing, with Google and all major social media networks are becoming more and more sophisticated in banning low quality content and classic SEO tactics.

Buyer behavior is changing rapidly. Shoppers consult more and more sources before buying, and they become more educated in how to do that.

How do you make the difference to your buyers?

This blog post will run you through some eye opening facts and examples from multiple industries, on how content marketing plays a role in e-commerce strategy today. And it will provide you with some practical insight on how to start building the best e-Commerce Content Marketing Strategy. Read more »


8 Steps Always Found in the Best Content Marketing Strategies

new to content marketing strategyIf you are a “newbie” to content marketing, this article is for you.

I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.

But the basics always remain the same.

Today I want to share with you what those basics are.

Today, I want to share with you what really matters when developing your content marketing strategy.

Read more »


What is a Content Identity?

content identityThe goal of any marketing initiative is to reach your business objectives. These business objectives can be very divers. You might want to create awareness around a new product, get more market share or sell more of an existing product in existing markets or new markets.

In practice you’ll create strategy elements and tactical elements that align with each of these different business objectives.

In the world of content marketing, that means developing content programs specifically aimed at each of these business objectives.

But once you get multiple content programs, or when your content programs become larger, it becomes complicated and difficult to keep you focused on the goal of a particular program. Read more »


How to Embrace Digital, Social and Content as a Company?

20131113_Embrace_Digital_Social_and_Content_as_a_company_Slideshare_version_pptxThe reactions where heartwarming. Although I knew I had a nice story, I didn’t expect these fantastic reactions.

A couple of week ago I presented to around 60 B2B decision makers. The topic was basically about the biggest challenges of marketers today, and how they can solve these challenges.

When I posted a trimmed down version of my presentation on Slideshare, I got another happy surprise. It got voted “presentation of the day” on Slideshare. I think that’s pretty cool. And that my friends, as you can imagine, made me a little bit proud and totally made my day.

Here’s what I presented… Read more »


How to get started with Content Marketing in B2B? The Educated Approach

well educated in content marketing

In order to be successful and rise above the clutter, serious B2B companies are starting to pay more and more attention to content marketing.

B2B companies devote large budgets to placing ads in industry publications or building large and expensive booths at trade shows. With marketing budgets under pressure, and with classic marketing techniques being less and less efficient, being found and being relevant to buyers has become the mantra of many marketers.

If content marketing is becoming critical to your company, it is time to start taking it seriously.

This blog post is not intended to give you a step-by-step detailed guide on how to do this. There are many great resources out there.

It does however try to guide you on what you should do before diving into developing your own content marketing strategy. Read more »