Predicting digital trends is something many bloggers turn to as we move from an eventful 2016 into the new year.
When this type of content hits my inbox, I’m interested, but also often disappointed. The digital trends usually are a repeat of the obvious trends like “mobile is still hot”, or declaring the year 2017 as the “year of virtual reality”. Or they hit me at the other side of the spectrum: the predictions are way too futuristic or advanced for any brand to adopt and monetize in a single year, or a couple of years from now.
Most trend predictions are useless, because they aren’t really objective. They are often self-serving, meaning the vast majority of them has some type of product or strategy to cash in on this hot trend.
Coincidentally, I recently discovered a book written by Rohit Bhargava, that has some strong foundations that build against the idea of these obvious trends.
It covers a methodology to uncover trends, which makes an interesting read. In this blog post I want to cover that methodology, and link that to modern marketing and content marketing strategy building. Read more
Integrating big data in your marketing strategy is important in todays business strategies. The question is if big data is mature enough today to be usable, practical and beneficial to marketers. Isn’t big data a lot of effort, for little added value to the business? Let’s see…
No doubt data in general, within the field of marketing, is becoming more important. I’m not even talking about big data here, just data. As big data was reaching fever pitch sometime between 2011 and 2014, today the cool kids in data are moving on to obsessing over AI and machine intelligence and deep learning.
The basic idea behind the phrase ‘big data’ is that everything we do is increasingly leaving a digital trace, which we can use and analyse.
Early adopters have experimented with big data, with mixed results. They had to work with big data startups, and cobble solutions together. Today, these early big data startups went through multiple VC financing rounds, scaled their organizations, learned from successes and failures in early deployments, and now offer more mature, battle-tested products.
Is big data really sounding “3 years ago”, or has big data matured and is it more usable for marketers today ?
That’s the question I want to answer in this blog post.
Conductive Ink, Big ass content, Robot writers, kinetic text motion graphics and marketing apps.
Those sound as the future, but they are not.
Which content marketing trends are on the verge of breakthrough?
Coca Cola, Cisco, Kraft Foods and many more have shown that content marketing is not just a hype type of marketing. For them it is considered modern marketing in todays world where digital and the internet surrounds our buyers.
Facebook has made numerous changes in 2014, ranging from Facebook Zero, and halting “click-bait headlines” and “like-gating”. Also Google has changed their algorithm with Panda and Hummingbird, and Twitter is preparing itself to start filtering for relevance.
All these social network leaders are implementing measures to make sure the content explosion is not harming their users, by making sure users get relevant and qualitative updates in their newsfeed and search results.
Because of these changes in the digital and social bazaar, content marketing is rapidly becoming the default marketing tactic for the years to come.
But content marketing is changing rapidly, and marketers must go with the flow, and keep experimenting with new tactics, content formats, tools and technology.
This is why I have created a Slideshare presentation to keep you up to date on what’s happening in the land of content marketing! Read more
Image source: http://blog.peerindex.com/
Last week I attended a marketing event which makes a descent attempt to provide insight into marketing trends of tomorrow.
Although many of these trends are relevant, sometimes they remain a bit fuzzy of what to do with these trends as a marketer…
What do you make of these as a marketer?
As usual, some of this stuff is hype, other stuff is over the top, other stuff is real.
But, if you ask me, these are the trends you DO must take VERY, VERY seriously in 2013: Read more