How to show Effective Marketing Leadership?
“In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).”
This is a quote from Robert Rose. You can find the quote on many blogs on the Internet.
It’s quoted this often because many marketers recognize the situation. Somehow they end up in a spin of trying to solve problems all day, and deliver on the internal demands. They are hard working, and provide a lot of output.
But it’s never enough. Read more
Sharing Company Secrets: Can you trust your Engineers on Social Media Networks ?
Is it a good idea to have our engineering department be active on social media? That’s what Thomas asked me lately.
Thomas is a hardware circuit design engineer. I’m just calling him Thomas. It could be any engineer.
He had just followed one of the training sessions I organized around the increasing need for change towards a digital, social and content oriented company.
I’m into the bad stuff
“Very interesting stuff, Tom”, he said. Maybe the first hour a bit too much marketing stuff for him as an engineer, but still.
But that’s not why he came to me. He said : “Usually social media is all about the good stuff. But we engineers (support engineers, hardware developers or software developers), we’re also into the bad stuff: we actually fix problems! For some of us that’s even a full time job.”
Should he be active on Social Media if all he does is fix problems? And can you trust the guys on social media networks who sit on our intellectual property and secret roadmap information? Read more