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How to Embrace Digital, Social and Content as a Company?

20131113_Embrace_Digital_Social_and_Content_as_a_company_Slideshare_version_pptxThe reactions where heartwarming. Although I knew I had a nice story, I didn’t expect these fantastic reactions.

A couple of week ago I presented to around 60 B2B decision makers. The topic was basically about the biggest challenges of marketers today, and how they can solve these challenges.

When I posted a trimmed down version of my presentation on Slideshare, I got another happy surprise. It got voted “presentation of the day” on Slideshare. I think that’s pretty cool. And that my friends, as you can imagine, made me a little bit proud and totally made my day.

Here’s what I presented… Read more »


Digital Marketing Trends for 2014

digital marketing trends 2014As marketers, we have to “do” a lot. Just when we have social a bit under control, we need to do mobile. And just when we have our first “responsive” website ready, also this doesn’t seem to be enough. Nay, now it’s all context, big- data, gamification, customer experience and collaboration.


It’s not easy today for marketers. And it won’t become any easier. How should a company deal with these changes? And how do you create new opportunities? Read more »