We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not likely to stabilize any time soon. The next wave of digital transformation is just around the corner…
In this blog post I want to cover the following subjects:
- the fading of classic interfaces and the rise of new customer touchpoints
- the new-middle-man platforms, introducing new middle-man functions
- how to build a platform strategy that embraces this change.
Marketing leaders in B2B and B2C are confronted with high customer expectations and a trend towards advanced technology that customers use during the buying process.
This is is turning marketing into an extremely complex discipline, providing challenges that need to be faced today. When is this complex future of marketing going to happen? Faster than you think…way faster…