How to Create and Execute a Content Hub Strategy?
Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.
To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.
This blog post covers some fundamental questions that need to be answered to build your content hub strategy:
- What decisions you need to make before starting a content hub.
- The concept of a content hub, and the different types of content hubs (branded and native),
- a special case: e-commerce and content hubs.
- and how to run a content hub operation.
Let’s get started! Read more
How to Embrace Digital, Social and Content as a Company?
The reactions where heartwarming. Although I knew I had a nice story, I didn’t expect these fantastic reactions.
A couple of week ago I presented to around 60 B2B decision makers. The topic was basically about the biggest challenges of marketers today, and how they can solve these challenges.
When I posted a trimmed down version of my presentation on Slideshare, I got another happy surprise. It got voted “presentation of the day” on Slideshare. I think that’s pretty cool. And that my friends, as you can imagine, made me a little bit proud and totally made my day.
Here’s what I presented… Read more