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Posts tagged ‘trust in marketing’

30
Nov

How to Create and Execute a Content Hub Strategy?

how-to-create-and-run-a-content-hub

 

Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.

To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.

This blog post covers some fundamental questions that need to be answered to build your content hub strategy:

  • What decisions you need to make before starting a content hub.
  • The concept of a content hub, and the different types of content hubs (branded and native),
  • a special case: e-commerce and content hubs.
  • and how to run a content hub operation.

Let’s get started! Read more »

20
Jan

How to Embrace Digital, Social and Content as a Company?

20131113_Embrace_Digital_Social_and_Content_as_a_company_Slideshare_version_pptxThe reactions where heartwarming. Although I knew I had a nice story, I didn’t expect these fantastic reactions.

A couple of week ago I presented to around 60 B2B decision makers. The topic was basically about the biggest challenges of marketers today, and how they can solve these challenges.

When I posted a trimmed down version of my presentation on Slideshare, I got another happy surprise. It got voted “presentation of the day” on Slideshare. I think that’s pretty cool. And that my friends, as you can imagine, made me a little bit proud and totally made my day.

Here’s what I presented… Read more »

24
Apr

CEO’s Agree: Marketers don’t show Marketing ROI. How to regain trust?

 

blind for marketing ROI

Are we blind for our own Marketing ROI?
(image source: lifehacker.com)

Showing Marketing ROI and the ability to contribute to the growth of the business is in many ways the biggest challenge of every marketer.

Every so often reports show that B2B marketers have problems showing Marketing ROI. And then marketers have to do ‘more with less’.

 

Why is this? 

Why do we have problems in showing our Marketing ROI? What can we do to regain trust from our CEO?

Read more »