Despite a huge surge in adoption of content marketing, measuring the business impact or calculating the ROI of content marketing is complicated.
“How do I calculate content marketing ROI” is one of the questions I get the most from people wanting to start with content marketing. Often, when it comes to content marketing, marketers are struggling to build their own business case internally.
With this post I want to demystify the field of content marketing ROI, and provide some practical help on how marketers can measure things that have a quantifiable impact on the results of the brand.
In this post I cover the following subjects:
- what is important to measure?
- how do I select the right metrics and KPI’s?
- how can I setup a dashboard? how do you calculate ROI?
Are you ready? Here we go !
In this article I show you those hard business results using 22 examples of companies that used content marketing, and which had clear business results. These are not business results in terms of brand lift, social following increase, or whatever vanity metric you can come up with.
I will show you real cases, providing you with real numbers, where content marketing is increasing revenue for both B2C as B2B companies.
Before we jump into those 22 cases of hard cold business results of content marketing, first a little intro on the business value of content marketing. Read more