The Rise of Online Advertising, and why I don’t get it
For a couple of years I have been blogging to help others. Now has the moment come where I need your help!
My question is very simple:
Why do marketers keep advertising online, while clearly it doesn’t seem to be working?
And before your click away, no, this is not yet another blog post “yelling” to stop advertising, and to start doing content marketing.
This is something else, and I am merely trying to get my head around something.
And for this I need your help… Read more
The Art and Science of Online Content Creation
Knowing how to write for the online world is of strategic importance these days. If you know how to write for the web, your content will be found, and it will be read.
Your content might be fantastic, but if it is not written for the online world, you might as well not create that content.
But how do you create online content that actually gets read?