Best-Of-The-Best Marketing Ebooks of 2015
Marketing is changing rapidly. Some say it has changed more in the last 5 years than it did in the last 500 years.
Responsibilities of CMO’s are also increasing due to the shift in buyer behavior and the fast changing world of marketing technology.
We may very well be entering a golden age of marketing, but this is not coming without some cost.
That cost is visible as a whole new learning curve for marketers, who are starting to have to be more and more technical. And on the other side you have technical people, who are having to learn more marketing.
Modern marketing leaders, or aspiring modern marketers must learn to master the discipline of lifelong-learning by continuously reading, studying and experimenting in an ever expanding field of marketing expertise.
Today, like I did in 2014, I want to provide you with a selection of the best marketing ebooks that have been created in 2015. These marketing ebooks are part of my way of lifelong learning, and I want to share some of the best that I found in 2015 with you.
(if you are not interested in the little personal story that follow, just scroll down to find the list of best marketing ebooks of 2015 !) Read more 
Marketing by Telco’s: What Needs to Change
Interrupted during dinner, by a phone call… should I take it or not?
Buyers are attracted to companies that provide value to them. Why is it then that these same companies keep on applying old school telco marketing tactics as if it where 1983?
Case Study from Major Telco in Belgium (spoiler alert: this is a rant)
A couple of days I received a call from a major telco in Belgium.
It couldn’t be more typical. In the middle of dinner, a phone call. Should I take it, should I not? What the heck, I’ll take it.
A split second after I answered the call I already regretted doing that.
The End of the Bling Bling Marketer
Every morning the bling bling marketer would go to work. He felt good, as in ‘on top of the world’. He really liked his job. Nice pay, nice colleagues, and he only lived like a few blocks from work. He’s married to his beautiful wife, and has two children, a boy and a girl. Just perfect.
Usually he would start his morning at the coffee machine chatting away, always with a big smile. You could really see he loved his job.
