Buyers are attracted to companies that provide value to them. Why is it then that these same companies keep on applying old school telco marketing tactics as if it where 1983?
Case Study from Major Telco in Belgium (spoiler alert: this is a rant)
A couple of days I received a call from a major telco in Belgium.
It couldn’t be more typical. In the middle of dinner, a phone call. Should I take it, should I not? What the heck, I’ll take it.
A split second after I answered the call I already regretted doing that.
Every morning the bling bling marketer would go to work. He felt good, as in ‘on top of the world’. He really liked his job. Nice pay, nice colleagues, and he only lived like a few blocks from work. He’s married to his beautiful wife, and has two children, a boy and a girl. Just perfect.
Usually he would start his morning at the coffee machine chatting away, always with a big smile. You could really see he loved his job.