Digital Marketing Transformation – 3 Strategic Pillars of Change
Marketing in the eyes of CMO’s is becoming increasingly complex. Embracing this complexity is not easy, as it requires changes in your organization, skill-set and technology. Embracing this change requires a digital marketing transformation.
But it’s a necessary change: the technology revolution and the increasing power of large dominant internet players are forcing modern CMO’s to rethink their strategy.
The action required required boils down to 3 strategic pillars of change:
- building a customer centric organization
- Introducing a broad new skillsets
- Investing in backbone marketing technology
Let’s take a deep dive in each of these strategic pillars of change…
Organizing for Content: A Detailed Overview
Organizing for content can be complex, very much similar to controlling a complex swarm-system, just like the swarm of birds in the picture.
Luckily you can get organized to control the complexity of content marketing.
In this blog post I want share in detail, using examples and best practices, how small, medium and large organization can get organized on different levels for content marketing:
- Strategy
- Organization
- People
- Processes
