28
Apr
Organizing for Content: A Detailed Overview
Organizing for content can be complex, very much similar to controlling a complex swarm-system, just like the swarm of birds in the picture.
Luckily you can get organized to control the complexity of content marketing.
In this blog post I want share in detail, using examples and best practices, how small, medium and large organization can get organized on different levels for content marketing:
- Strategy
- Organization
- People
- Processes
14
May
Employer Branding using Real Customer Stories, Through Employee Peer-to-Peer Connectivity
Current employer branding implementations are incomplete.
Employer branding is much more than a slogan send through traditional stories to future employees.
If you want to attract the right candidate, usually hard to get candidates, you’ll have to do more than setting up branded job sites with “feel good” content. Read more 
