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Posts tagged ‘conversion’


7 Ass-Kicking ‘Awesome’ Digital Marketing Ebooks of 2014

book - Mary(n_n)West on FlickrCatching the attention of  buyers is done differently today. In the digital world we live in today, classic interruption marketing is less and less effective.

Applying traditional marketing tactics in the online world doesn’t work.

In your case as a marketing professional, you are constantly looking for insight, trends, best practices and how-to-do stuff. You are blind for advertising, you use Google as your best friend, follow RSS feeds of major marketing blogs, and subscribe to newsletters. Right?

What catches your attention? As digital marketers we are constantly flooded with whitepapers, ebooks, ultimate guides and webinars.

Not all of them are of the same quality.

But sometimes you encounter brilliant, well researched, and extensive ebooks.

In this blog post I want to share some of the best ebooks I have found in 2014. Each and every piece is really useful, practical, visual, and something you want to save on your PC.

With the holiday period coming up, you might have some time to read some of them ;-).

* image by Mary(n_n)West, on Flickr.

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When Content Marketing lost its Edge, You Need Something Better

keep-calm-and-find-your-square-rootThere are only so many ways to design an email. So many ways to optimize a landing page. So many tactics to exploit and improve conversion.

Books and blogs each day full of teaching, learn us how to create content. It seems everyone discovered the holy grail which is called content. And thy shall promote aggressively: a zillion of tips-n-trick to ‘aggressively promote’ and ‘amplify on social’ are available behind your mother of content search Google.

What’s the square root of epic content?

We are urged to create ever more epic and great content to break through the conversation clutter. Read more »