Somehow on blogs, bloggers need to have their first post, and this happens to be my first post. Some start immediately with providing their thoughts on a topic an post it straight away, which is just fine. Now, I went through a different process.
Blogs where not new to me, and I had used them to find information before, but I never really quite understood why people actually would spend time on doing research, and put their thoughts in text, videos, podcast or photos on-line. And then start tweeting, put status updates in LinkedIn, Facebook or Google+, and have conversations with people who react to their blog posts. And this on top of their already busy lives.
For me the “switch” was last summer when I was on holiday in Italy. I read books when I am on holiday, so I started reading a book on social media which started confirming to me that I was doing marketing totally wrong:
- I knew that I had to focus on the needs of the customer, their pains, but somehow I consistently doubted if my understanding of marketing was effective.
- I knew how to spend spend thousands of euros on great looking advertising, massive trade-show booths and great looking customer cases and other marketing collateral.
- I knew how to run webinars, push out press releases, and do mailings to customers and prospects.
Well, let me rephrase that : I thought I knew.