Although you might be in B2B marketing, I think you want to know about what’s currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way…
Communication with motion
Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect.
This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks.
They now also developed “Nike Fuelband“: it’s another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day. Read more