What is a Content Identity?
The goal of any marketing initiative is to reach your business objectives. These business objectives can be very divers. You…
Social Business has now become Inevitable and Unavoidable
Social media networks like Facebook, and LinkedIn, but also Google are changing. This blog post explains why brands need to…
From Content Marketing to Meaningful Marketing: Crossing the Chasm
Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start…
Employer Branding using Real Customer Stories, Through Employee Peer-to-Peer Connectivity
Current employer branding implementations are incomplete. Employer branding is much more than a slogan send through traditional stories to future…
9 Key Change Management Essentials for Epic Content Marketing
Answering todays marketing challenges is a daunting task for most of us. Not only is marketing increasingly becoming a digital…
What is the future of Native Advertising?
The problem with marketers is that they are so passionate about what they do. Each time something new pops-up, they want…
The Rise of Online Advertising, and why I don’t get it
For a couple of years I have been blogging to help others. Now has the moment come where I need…
Marketers flawed in listening to customers
When was the last time you spoke to a customer? Or let me rephrase that: when was the last time…
The Future of Advertising is Google’s “Don’t be Evil”
Marketers are trying to collect a lot of data, in a move towards big data. But Google and users are…
The rise of Smart Content Marketing
Content marketing is changing from an art to a science. That’s what I talked about at an event a few…