The Impact of AI on Marketing Jobs
Marketing organization haven't changed much in the last 40 years or so. But that's about to change. We live…
(Slideshare) The Future of Marketing – What will marketing look like in 2021?
What is the future of marketing? Not according to futurists, but realistic: what can we expect? And what is the…
Measuring the ROI of content marketing
Despite a huge surge in adoption of content marketing, measuring the business impact or calculating the ROI of content…
How to build Successful Personalized Marketing Experiences?
As marketing becomes more and more advanced, personalizing your marketing communication is critical. But how do you that ? This…
How to Keep Up with Rapid Change in Marketing?
Change in marketing is going faster and faster. In this article you get deep insight into what you need to…
Embracing the Fourth Digital Transformation
What is the Fourth Digital Transformation? What are the drivers of the Fourth Digital Transformation? And how can you adapt…
Non-obvious Digital Trends for 2017
Usually digital trends predications are pretty predictable. This post shares a methodology to uncover real trends, and links it with…
How to Create and Execute a Content Hub Strategy?
This blog post provides you with all elements needed to build a content hub strategy. How many do you need?…
CMO’s and CIO’s: Marketing needs Partnerships with IT
In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing department. That’s because initially…
How to build a mobile (marketing) strategy? 3 Steps, 3 Templates
"Our website is not mobile yet." Or "We do not have a mobile app yet, but we're working on…