5 Big Fundamentals of Digital Marketing Transformation
In this blog post we cover 5 big fundamentals of getting organized for Digital Marketing Transformation, and how you start…
Organizing for the Digital Customer Journey
Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s no secret that the buying…
What is Quality Content that Really Works?
This blog post explains what content quality is, how Google treats content, how customers spot quality content and how to…
What are new tasks of salespeople in the digital world?
The digital evolution has changed how organizations conduct business. There’s a lot of change happening: customers now have new ways…
Building the Best E-Commerce Content Marketing Strategy
How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where…
Organizing for Content: A Detailed Overview
Organizing for content can be complex, very much similar to controlling a complex swarm-system, just like the swarm of birds in…
8 Steps Always Found in the Best Content Marketing Strategies
If you are a “newbie" to content marketing, this article is for you. I’ve had the privilege to be part…
How to Unlock Content Marketing Value in Complex Markets?
Content marketing in a multi-market, multi-product business can become very complicated. In this blog post I offer some insight on how…
Social Business Strategy – The Law of the Squeezing Social Media Networks
What happened in 2014 in the field of digital marketing can best be compared with the Law of Bernoulli. This…
A step-by-step guide to Content Marketing Excellence
When digging into the world of content marketing, it’s easy to get overwhelmed by the 17 million hits on Google with…