Peers trust peers. Plugged-in marketers know about the Edelman Trust Barometer. But in the end there’s no rocket-science behind this. You, dear blog reader, don’t trust strangers for starters. And people in similar jobs as yours, who have something interesting to say, well… you find them interesting.
CTO’s are connected with their fellow CTO’s. CMO with CMO’s. Middle Management trusts Middle Management. You could call these circles of people “Tribes.”.
Entering the Tribe as a vendor
The question is: how do you enter that circle as a vendor? How do you enter that circle in an authentic way? In a way which is relevant to the Tribe? In a way that doesn’t damage your reputation as a vendor? Read more