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Posts tagged ‘the orchestrated like’

27
Oct

The Orchestrated “Like” : The Social Power of Your Organisation

It struck me. One of our best sales guys didn’t understand social networking. Yes he was on LinkedIn. Yes he was part of groups. And most probably also on Facebook.

But he didn’t understand the power of social networking.

He just didn’t get it what happens when he would “like” an update of the company he was working for.

But there is much more to understand how this sales guy, and the rest of the reach of your organisation, can have a massive resonating impact.

In this blog post I’ll show what a simple, orchestrated “like”, can do for your company.

How social marketing works

image source : www.comscore.com/like2

Fan or Follower Reach : For brands to resonate on social networks, the first step is literally to be seen. While brands have the opportunity to communicate directly with their Fans through the News Feed, not every brand message delivered results in an exposure to a follower or a fan.

Facebook uses an algorithm to help optimize the messages users see in their News Feed, and while the exact algorithm is not public information, it is clear that relevance plays a role in message visibility.

LinkedIn is probably using a similar algorithm, you can see this yourself when checking the updates on your companies LinkedIn page. You’ll notice that the number of “impressions” vary.

So brands in which consumers engage more regularly, whether through a comment, share, like, or check-in, have a greater likelihood of being seen on the News Feed, otherwise known as Fan Reach (or “cut-through”).

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