Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.
To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.
This blog post covers some fundamental questions that need to be answered to build your content hub strategy:
- What decisions you need to make before starting a content hub.
- The concept of a content hub, and the different types of content hubs (branded and native),
- a special case: e-commerce and content hubs.
- and how to run a content hub operation.
Let’s get started! Read more
This post is about which basic marketing questions you need to answer before you can start building your website. And why growing companies need to build a team of specialist when designing or re-designing their website.
Your first company website
Let me share a story that might sound familiar to some people. When smaller companies start their business, they are very much focused on creating good products or services. They often build a website themselves, because money, time and knowledge reasons drive them into that scenario. Or if they lack knowledge to do so, they outsource but with minimum costs.
Then the company grows, and becomes more aware of their brand strengths, more products are being put in the portfolio, and they start taking marketing more seriously. They start creating a marketing plan, build marketing collaterals, some advertising, some PR, and often in B2B tradeshows and conferences are part of the mandatory marketing “menu”.
Your company has grown, but not your website
Although this is a perfectly natural way for smaller companies to grow their marketing, let me list a few things that clarify my point: