“Social media networking” : Don’t we have better things to do?
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Many executives do not understand the power of social media networks.
And as such, your boss might be asking to you: why are you spending your time on “social networking” ? You should be plotting marketing strategies, and generate leads, and other stuff that marketers usually do.
If they ask you that question, just pop this counter-question :
How important is LinkedIn to your sales people?
He or she will probably respond that it is an important way of finding new business contacts, and information about companies and their occupation. And that for them it is a way to get in touch with people they want to meet. Or that its serves as a tool to track down occupations of people or companies to see if there is a link with business opportunities. Or that they are joining special interest groups on LinkedIn because that’s where people interact about trending topics, or even business opportunities.
