Why CMO’s are becoming CIO’s: Extreme Complexity
As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms. I’m up to my eyeballs in technology.”
Just 3 years later, this overwhelming feeling is still very much alive. In virtually any market or type of business, the speed in which technology is advancing, is adding extreme complexity to the world of CMO’s.
Those that do not react will become obsolete. Read more 
Digital Marketing Trends in 2013 – 5 trends you need take very seriously
Image source: http://blog.peerindex.com/
Last week I attended a marketing event which makes a descent attempt to provide insight into marketing trends of tomorrow.
Although many of these trends are relevant, sometimes they remain a bit fuzzy of what to do with these trends as a marketer…
What do you make of these as a marketer?
- Contact lenses with projections (similar, but more advanced than Google Glass)
- Lapka, your personal environment monitor
- Camera’s reading emotion
- Toilets seats with built in smartphone connectivity
- Nike visualizing a runners heat map in Manhattan Central park, providing data to advertisers
As usual, some of this stuff is hype, other stuff is over the top, other stuff is real.
But, if you ask me, these are the trends you DO must take VERY, VERY seriously in 2013: Read more
