Last week I attended a marketing event which makes a descent attempt to provide insight into marketing trends of tomorrow.
Although many of these trends are relevant, sometimes they remain a bit fuzzy of what to do with these trends as a marketer…
What do you make of these as a marketer?
- Contact lenses with projections (similar, but more advanced than Google Glass)
- Lapka, your personal environment monitor
- Camera’s reading emotion
- Toilets seats with built in smartphone connectivity
- Nike visualizing a runners heat map in Manhattan Central park, providing data to advertisers
As usual, some of this stuff is hype, other stuff is over the top, other stuff is real.
But, if you ask me, these are the trends you DO must take VERY, VERY seriously in 2013: Read more