As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms. I’m up to my eyeballs in technology.”
Just 3 years later, this overwhelming feeling is still very much alive. In virtually any market or type of business, the speed in which technology is advancing, is adding extreme complexity to the world of CMO’s.
Those that do not react will become obsolete. Read more
Repeatedly the death of salespeople has been announced in the last 50 years. Each time, sales people survived. Why? Because they evolved.
The digital evolution has changed how organizations conduct business.
By 2020 customers will manage 85% of their relationship with a business without talking to a human being. The buyer is also more informed than ever thanks to the abundance of online content, and now has the upper hand in negotiations.
Sales organizations and sales people must evolve.
In this blog post, and Slideshare, I want to share with you my opinion about how sales organization can evolve, and how they can redefine the role of the sales in a digital world. Read more