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Posts tagged ‘personalized marketing’

26
Apr

How to build Successful Personalized Marketing Experiences?

successful-personalized-marketing

 

As marketing becomes more and more advanced, personalized marketing is critical.

Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion.

But how do you that ?

 

In this blog post I want to discuss a methodology and a personalization model that helps you to:

  • segment your audience, beyond demographics and geographic
  • link your business objectives with 1-1 personalization campaigns
  • understand how personalization actually works

 

Let’s get started!

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