How to build Successful Personalized Marketing Experiences?
As marketing becomes more and more advanced, personalized marketing is critical.
Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion.
But how do you that ?
In this blog post I want to discuss a methodology and a personalization model that helps you to:
- segment your audience, beyond demographics and geographic
- link your business objectives with 1-1 personalization campaigns
- understand how personalization actually works
Let’s get started!
Why CMO’s are becoming CIO’s: Extreme Complexity
As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms. I’m up to my eyeballs in technology.”
Just 3 years later, this overwhelming feeling is still very much alive. In virtually any market or type of business, the speed in which technology is advancing, is adding extreme complexity to the world of CMO’s.
Those that do not react will become obsolete. Read more 
