“You have to” versus “You Should” Marketing
Are you into “marketing patchwork” ?
You have to do social. You have to do mobile. You have to do content. You have to do inbound. You have to do digital. You have to do blogging. You have to do thought leadership. You have to do SEO. You have to do Apps. You have to do customer experience. You have to do context. You have to do community. You have to do gamification.
You have to be home on time.
You have to do Buyer Personas. You have to do brand journalism. You have to do opt-in. You have to do authenticity. You have to do collaboration. You have to do 1-1. You have to do collaboration. You have to do analytics. You have to do big-data. You have to do automation. You have to do Social CRM. Read more 
How to show Effective Marketing Leadership?
What does it take to be an effective marketing executive?
“In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).”
This is a quote from Robert Rose. You can find the quote on many blogs on the Internet.
It’s quoted this often because many marketers recognize the situation. Somehow they end up in a spin of trying to solve problems all day, and deliver on the internal demands. They are hard working, and provide a lot of output.
But it’s never enough. Read more
