Everybody knows you should be listening to your customers. Give them what they want, right?
And we all think we are doing that: because we have sales guys in the field talking to customers. Because we have marketing people doing desk research, going to conferences, having discussions with customers and what not. And the management team is having important meetings with key customers, and key staff that are knowledgeable.
They know what your customers want, isn’t it?
And then what happens? We all jump into product brainstorm sessions, in which you have lots of people venting their opinions about what customers want. We use the input from sales, marketing and the management team to influence the product or service we want to create.
In the end, this is what you get: Read more