How to build a mobile (marketing) strategy? 3 Steps, 3 Templates
“Our website is not mobile yet.” Or “We do not have a mobile app yet, but we’re working on it.” Many think that a mobile marketing strategy is about having an app or a website that works well on a smartphone or tablet.
What fewer people see is that current and future mobile technology definitely has or will have a much greater impact. Mobile is having a drastic impact in the way consumers and businesses make decisions and make purchases.